COURSE BRIEFS

ACPM 133: Social Media Marketing Course
Africa Center for Project Management is pleased to announce a Certificate Course in Social Media Marketing course Online and Distance Learning, which starts 1st of every month

Course overview:
Digital marketing management is at the core of a revolution in marketing today, and represents the fastest growing new channels of targeted communication, interaction, engagement and delivery of an organization’s branding, communications and products and services. A thorough understanding of effective strategies, tactics, and techniques for this critical online channel has become mandatory for anyone advancing or contemplating a career in Marketing Management—as well as for consultants and small business owners.

This online certificate is designed to help students rapidly acquire and apply know-how for specialist, leadership and management roles in Digital Marketing Management. The certificate covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of Search Engine Marketing and Social Media Marketing.

Course outline:

  1. Introduction
  2. Social Media marketing and strategies
  3. Web Design and Development
  4. Email Marketing
  5. Online Advertising and PPC
  6. Social Media and Viral Marketing

Course Organizers:

Africa Center for Project Management was established in 2004 in Amsterdam with the Africa regional offices in Nairobi. The organization was formed to address capacity building needs among development and corporate organizations in Africa and Asia by offering Online Certificates and In-House trainings. The organization has over ten years experience working with development partners in capacity building in. We have trained over 5000 development and Business Professionals in various thematic areas.

Computing Requirements:

Participants will need to use email, upload and download word docs,
PowerPoint files and PDFs, and post on the discussion board or send assignments by email.   If you do not have internet speed sufficient to download materials, an offline DVD or hard copies course may be the right alternative for you. Materials Provided: Online delivery of curriculum materials, exercises and templates.

Exercises:

After they have read the material for each unit, students are expected to test their own Learning by completing some relevant exercises and tasks.

Assignments:
In order to demonstrate their understanding of the course content, students will be required to submit three assignments.

DURATION AND COURSE LOAD:  8 Weeks - 3 to 4 hours per week
DATES:   Course Starts 1st of Every Month for Two Months
PARTICIPANTS: Marketing Mangers, sales manager, and all those interested in marketing
REGIONS TARGETED: Global
COURSE FEE: $500
LANGUAGE: English only
FORMAT: Web-based and Distance Learning facilitated
GENERAL COURSE CONTACT
: info@onlinelearningcentre.org


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