COURSE BRIEFS

To become a Digital Marketing Professional Certified. In the key principles of digital marketing, the Professional Diploma in Digital Marketing will give you a strong foundation. It will give you an in-depth understanding of how powerful converting digital marketing campaigns can be effectively strategized and implemented. You'll know everything from social media marketing to looking for ads.

?             Introduction to Digital Marketing

Read about the key concepts of digital marketing and how it varies from traditional marketing and how to balance each other with these two approaches.

?             Search Engine Optimization

Introduction to a variety of specialist methods, strategies for managing on-site and off-site, as well as keyword testing activities and tactics for building ties.

?             Email Marketing

Plan, build and carry out strategies for email marketing. Learn how to write compelling templates for copying, splitting test design and test campaigns to ensure optimum opening and clicking through rates.

?             Display & Video Advertising

Learn how to create and run efficient display / video ads and develop an understanding of the ad formats available, their relevance to specific target audiences, and how to research, leverage and optimize your campaign.

?             Social Media Marketing

Learn how to effectively engage with and acquire customers across a diverse range of platforms, identify the suitability of different platforms and develop and implement a comprehensive strategy.

?             Digital Marketing Strategy

Adopt a structured approach that brings together all digital elements and leads to a detailed, coherent digital marketing plan that sets targets, assigns assets and selects appropriate assets channels.

?             Analytics with Google Analytics

Track and refine your digital marketing campaign effectively and develop an understanding of key channels and metrics for analytics that can help you assess their effectiveness.

?             Content Marketing

Introduces the basic principles of content marketing to help you to effectively align content with the Journey of the Buyer. It also addresses content creation, content duration, and how to use scheduling tools and marketing approaches to maximize the quality of content.

?             Website Optimization

Learn how to build and publish a website that is simple, well-designed and optimized using Word Press, aligned with specific business objectives. To develop deeper insights, as well as using metrics to capture, track and measure website activity.

?             PAID SEARCH (PPC) WITH GOOGLE ADS

Learn how to use Google Ads to introduce and manage paid search campaigns.  Use Google Analytics & Google Search Console to discover the best ways to track conversions, measure and report on the performance of paid search campaigns.

Exercises:

After they have read the material for each unit, students are expected

to test their own Learning by completing some relevant exercises and tasks.

Assignments:

There are six assignments (continuous assessment tests) and one examination to be offered at the end of the course/ project Paper. Assignments and Continuous Assessment Tests account for 70% while Examination accounts for 30% of the mark. Upon completion of the course you shall be issued with a Diploma Certificate and a course transcript.

Examination

Certificate and Transcripts will be sent after successful completion of the course

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.

Duration of course – 6 months

REGIONS TARGETED: Global

To register for course, please contact:

Online Training Coordinator

Africa Institute for Project Management Studies

Email: info@onlinelearningcentre.org

Website: www.onlinelearningcentre.org

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